Yep, it’s official. Rachel Roy is the latest incroyable designer to cater to the chicanomical! And she’s not abandoning her luxurious elegance either, it’ll just now be affordable for, well, me!

Here’s what we got:

The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags. The collection includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.
-Source: Jones Apparel Group

Click here to read an interview with Rachel Roy about Launching Diffusion.

More updates to follow. For now, keep drooling…Our day will come

No.No.No. Smartypanties are not down with the crop tops. Please, Lindsay, put some of your freckles away. Some things are better left to the imagination. We know you have a rail-thin frail bod, you’ve shown us all that it is possible to subsist solely on alcohol and redbull, we admit you have good abs as a result, but unless it’s 98 degrees outside (“And I Swearrrrrrrr” is that even their song…) or you’re at the beach, there is no reason to wear a tummy-baring “shirt”

We’re really digging Rachel Roy’s Resort collection! Why oh, why are all her pieces $1000!! Looks like we’ll have to wait until they don’t sell and pick them up in Loehmann’s (where undoubtedly we’ll still be barely able to afford one skirt!) We’ll be on the lookout for cheaper alternatives to Rachel Roy’s looks.

Visit Shopbop’s Rachel Roy store to feel like a materialistic loser who is lusting after clothes!

Albertus Swanepoel, Alexander Wang, and Vena Cava’s Lisa Mayock & Sophie Buhai release Khaki collection tomorrow for the Gap! I don’t know about you guys but every once in a while Gap gets it right. I’m loving the exposed zippers. Looks super comfy for the summer.I think it’s set to hit stores tomorrow!

Covet.com launched on June 3rd. It’s an online personal shopper that will search all sorts of sales from your favorites brands, in your sizes and then send you an email about it. They give you a little quiz about your style and then voila.  Also if you sign up now you can enter for a chance to win $50,000 cash.

Is it fashionably cute to wear an animal’s skin? Victoria Beckham and her new haircut apparently think so.  If you’ve been lusting after an Hermes bag all these years, lust no more! The Fashion Superpower has recently been blasted by PETA for breeding crocodiles to murder for its bags. Wanna know something else?  It takes 3-4 poor crocs to make ONE bag. Don’t get me wrong. I’m terrified of Crocodiles, but the thought of raising them to kill them and use their skin to dye pink and wear around just to put a leather wallet in kind of makes me nauseaus. My fave part is that the head honcho, Patrick Thomas is quoted as saying they HAVE to do this to keep up with the demand for their bags which cost up to $50,000. Umm, as if there is no choice but to keep making them. Poor things, slaves to the customers. Who feels bad for Hermes?