SUNDANCE CHANNEL & FULL FRONTAL FASHION PREMIERE “THE DAY BEFORE” Jack McCollough, Lazaro Hernandez, Nathalie Rykiel and Loïc Prigent

If you love learning about what goes on behind the scenes in the fashion world this is the show for you:

Jack McCollough and Lazaro Hernandez (Proenza Schouler), Nathalie Rykiel (Sonia Rykiel) and acclaimed Paris-based producer Loic Prïgent hosted an invite-only event in celebration of the new Sundance Channel series, “The Day Before.”

The exclusive celebration included an advanced screening of Loic Prïgent’s “The Day Before,” which follows designers Sonia Rykiel, Proenza Schouler, Fendi by Karl Lagerfeld and Jean Paul Gaultier, in the frantic final 36 hours leading up to their runway shows. Following the screening, model-turned-DJ Alexandra Richards entertained the A-list crowd of celebrities and bold-faced names, among them some of fashion’s most influential designers, editorialists and about-towners.

Guests included celebrity stylist Rachel Zoe and assistant Brad Goreski, Gossip Girl star Leighton Meester, InStyle Managing Editor Ariel Foxman, V Magazine editor Christopher Bartley, designer Lars Nilsson, fashion industry staples Lynn Yaeger, Jen Brill, Lorenzo Martone, Julia Frakes, Jane Keltner, Becka Diamond and social-circuit regulars Cator Sparks, Chiara Clemente, Patrick McMullan, Victoria and Vanessa Traina, Lauren Santo Domingo and Julia Restoin-Roitfeld and Genevive Jones.

The original, four-part series airs as part of the launch of a multi-platform style destination inspired by the critically-acclaimed FULL FRONTAL FASHION franchise. “The Day Before” will cover the global fashion calendar – from Sonia Rykiel’s 40th anniversary celebration in Paris in October to Proenza Schouler in New York in February, Fendi by Karl Lagerfeld in Milan in March and Jean Paul Gaultier’s haute couture show in Paris in July – capturing influential designers at an intense period in time when creativity and commerce come together.

WHEN:

Tuesday, September 8, 2009

7PM – 9:30PM