Sephora Opens New Times Square Location and Launches Lauren Luke Makeup Kits

I was lucky enough to be invited to a pre-launch party for the new Sephora store. I was greeted with champagne and the adorable, smiling face of the cutest makeup guru ever. Lauren is a 27 year-old single mom from England who is the poster child for YouTube and the power of new media.  Her journey to online fame began when she started broadcasting innovative how-to makeup tutorials from her bedroom. Since then she has skyrockedted to become the UK’s most watched channel on YouTube with over 43 million views and 230,000 subscribers across 70 countries. As a result she launched her own cosmetics line, which will be available at Sephora.

Lauren’s goal is to make women look hot. She tries to create celeb inspired looks for the rest of us.

Check out this video of Lauren giving a pre-opening tour

The Kits

My Smokey Classics ($32.50)

My Fierce Violets ($32.50)

There are also several other colors available. Visit ByLaurenLuke.com to see.
Our fave thing about these kits is that they’re easy to use and go in order of what you need. Starting at the top left you apply the base then the eyeshadow, blush,liner, etc. finishing of course with the lipstick. These weren’t our fave, but you know it’s hard to match lipstick perfectly for everyone. One man’s trash is another man’s treasure!

The palates will be released in September 2009 to 135 Sephora locations nationwide, at which time Lauren will be debuting a new version of each kit, which will include a brand new light sheer pink lipgloss