Eat This Not That Supermarket Survival Guide David Zinczenko on Rachel Ray

Have we mentioned how obsessed we are with Rachel Ray? We just love her! One of the perks of our job is monitoring children’s advertising, which leaves us with a DVR and TV in our office. Being the Smartypanties that we are, we decided to start DVR-ing Rachel Ray and watching her as we eat lunch. We’ve seriously started to learn to actually cook! It’s fantastic.

I digress. There was this dude on her show, David Zinczenko, Editor of Men’s Health magazine who just came out with a new book called Eat This Not That: Supermarket Survival Guide. The book helps you navigate the supermarket and teaches you tricks and pitfalls of the food manufacturers.  For instance, did you know that Fat Free usually just means added sugar and salt. I mean, to quote RR, if you eat 1200 calories of Fat Free, you’re still going to be the size of a house! Touche RR, Touche.

He discussed some good tricks on the show we thought we’d share:

Be on the lookout for high fructose corn syrup–it’s in everything. It’s just like sugar. It’s a little creep that may be causing you to gain weight.

Ignore buzzwords on packaging like “All Natural,” “Fat Free” and their cousins. It’s a nutritional fakeout. Just go straight to the nutrition label. Basically like if you’re purchasing a loaf of bread–it should have 6-7 ingredients. Not 50! You should also aim for 3 grams of fiber per every 100 calories.

I’m definitely going to check out this book. Let us know if you already have in the comments!

PS-WE Heart you Rachel Ray! Have an EVOO filled holiday!